According to the 2015 Emerging Trends In Real Estate report, the Urban Land Institute -social media is the golden ticket for agents looking to gain an edge.
Real estate agents who harness the POWER of social media to manage and market property and themselves will gain enormous advantage over other agents NOT doing so. We already know social media marketing is important, but there is so much more to this for agents.
For example, if you take two agents who are performing at the same level, it’s the agent who uses social media that will get the edge over the competition – because social media equals marketing for realtors!
Social Media is steroids for word-of-mouth reputation building. Meaning you can build trust, creditability and an online presence faster with social media!
What really matters are the people within a 50-mile radius of your business. Real estate is local and social media is the driving force that puts you in front of your local market. Social media allows you to tailor your content to your local market. Posting and tweeting about local events, national trends, market conditions and more will brand you as the real estate expert!
Providing value to your to prospects and clients is one of the top priorities of a real estate agent. You can be Realtor of value by providing useful information and assistance on social media. Buyers and sellers can see what your doing is useful and helpful. You can build creditability and trust – which is what people want when it comes to the biggest transaction of their life.
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