What is boils down to is, “What Social Media Should I Be Using for My Business?”
You’ll want to have a different approach to using social media for your personal live and for your business. So, which platforms do you want to focus on more for your business?
There’s a lot of social media platforms out there such as Facebook, LinkedIn, Twitter, YouTube, Pintrest and Instragram!
Some real estate agents can afford to pay someone to manage their social media marking, but if you’re among the many agents that don’t want to allocate funds to social media right now, you can start yourself! Start with one or two…you don’t have to be on them all.
If you’re not sure which social media platform to start with, below is a breakdown of the top four social media sites. Read about them and then decide which one is right for you:
FACEBOOK: Being on Facebook is the obvious and usually first choice. Because of its audience size you are bound to connect with potential clients. You also have options on Facebook. Facebook allows you to create a page solely for business. This way you can keep your personal profile separate from your business page.
TWITTER: If you are interested in posting succinct messages on a regular basis, twitter is for you. It has a 140 character post limit which leaves message short and sweet. However, it’s in real time, meaning if someone logs on an hour after you post, they;ll miss it – which is why you have to be posting frequently. This platform is good to connect with larger communities and direct them back to your website for tips and articles.
YOUTUBE: This is the place to be if you are creating videos of your listings, communities, local events and much more. Youtube allows you to upload and store all your videos online under you own specific channel, You can even organize and group your videos. This is idea for sharing videos and increasing your rankings online.
LINKEDIN: This is used for professional purposes only. You can connect with agents, service providers, potential clients and even get referrals. It’s a great way to connect with the professionals and potential clients in your industry.
So, pick a social media platform and get started! Start with one. All you have to do is create your online profile and start engaging. If you already have one of the above, start a second one!
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