How should you be communicating with your clients and prospects? Should you send them a text message or should you email them? Here’s the facts!
- 62% of email is opened from a mobile device (Source: Econsultancy)
- 95% of emails are opened on one device and very few go back to another device to re-check the email (Source: Knotice)
- 70% of consumers delete emails immediately that don’t appear well on a mobile device (Source: www.bluehornet.com)
- 90% of all text message are read within three minutes (Source: Conversational Advertising)
Creating emails to fit nicely on a mobile device is not an easy task. However, text messaging over the years has remained relatively simple. Type a sentence or two and send it off. Text messaging is standard across all mobile devices and messages are opened within 3 minutes. Which means your clients and prospects will get your text messages faster than your email.
The open rate of text messages is 98%, compared with emails at 22%.
So which one is best?
Both email and text messaging have their specific time and place. If you are starting a relationship with a client, send them a text message to say hello and give them your phone number – its can be short and sweet. As your relationship progresses and you have more information to send them such as market reports, listing and housing info – use email.
Why? Because the relationship has already been established and you are emailing something of value. But don’t forget to text if you want to get a faster response or get your message across faster.
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