Email vs. Text Messaging? Which One Is Better?

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How should you be communicating with your clients and prospects? Should you send them a text message or should you email them? Here’s the facts!

  • 62% of email is opened from a mobile device (Source: Econsultancy)
  • 95% of emails are opened on one device and very few go back to another device to re-check the email (Source: Knotice)
  • 70% of consumers delete emails immediately that don’t appear well on a mobile device (Source: www.bluehornet.com)
  • 90% of all text message are read within three minutes (Source: Conversational Advertising)

Creating emails to fit nicely on a mobile device is not an easy task. However,  text messaging over the years has remained relatively simple. Type a sentence or two and send it off. Text messaging is standard across all mobile devices and messages are opened within 3 minutes. Which means your clients and prospects will get your text messages faster than your email.

The open rate of text messages is 98%, compared with emails at 22%.

So which one is best?

Both email and text messaging have their specific time and place. If you are starting a relationship with a client, send them a text message to say hello and give them your phone number – its can be short and sweet. As your relationship progresses and you have more information to send them such as market reports, listing and housing info – use email.

Why? Because the relationship has already been established and you are emailing something of value. But don’t forget to text if you want to get a faster response or get your message across faster.

Joe Moshe
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Joe Moshe

Joe Moshe is the Broker/Owner of Charles Rutenberg Realty Long Island, offering 100% commission to Agents. With over 1000 agents, it's one of the fastest growing, most progressive real estate brokerages on Long Island.
Joe Moshe
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