Should You Force Your Website Visitors to Register?

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Consumers don’t like being asked to register on a website. According to Marketingcharts.com, 90% of consumers will leave a website if they forget their required login information.

You want to generate leads from your website, but you don’t want to annoy potential customers by asking them to give up their contact information.

Forced Registration? That means requiring a visitor to create an account or fill out a form in order to gain access to some sort of benefit. In creating the account, they provide their contact information and chose a username/password. Most visitors leave a website and never return if presented with registration requirements.

What is the solution?

[box type=”info”] As a general rule, you should not be putting the registration requirement in front of any listings. Your basic property search functionality should be accessible without registering. Instead, only ask for registration if your website has other tools to make the property search easier.[/box]

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Joe Moshe
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Joe Moshe

Joe Moshe is the Broker/Owner of Charles Rutenberg Realty Long Island, offering 100% commission to Agents. With over 1000 agents, it's one of the fastest growing, most progressive real estate brokerages on Long Island.
Joe Moshe
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