Consumers don’t like being asked to register on a website. According to Marketingcharts.com, 90% of consumers will leave a website if they forget their required login information.
You want to generate leads from your website, but you don’t want to annoy potential customers by asking them to give up their contact information.
Forced Registration? That means requiring a visitor to create an account or fill out a form in order to gain access to some sort of benefit. In creating the account, they provide their contact information and chose a username/password. Most visitors leave a website and never return if presented with registration requirements.
What is the solution?
[box type=”info”] As a general rule, you should not be putting the registration requirement in front of any listings. Your basic property search functionality should be accessible without registering. Instead, only ask for registration if your website has other tools to make the property search easier.[/box]
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