Holidays are a great time of the year! Expect when business slows down….
However, just because it may be a slow time of year, there are still plenty of opportunities to use this down time to your advantage. Coming up with ways to stay productive regarding your real estate business will help you to generate new leads through the winter months.
Here’s a few ways to nurture your contacts, generate leads and put the “down” time to good use:
A Thoughtful Gift! There’s no better time than the holidays to drop of a small gift to most loyal clients. It doesn’t have to be expensive. A pie, baked cookies, a candle…items like these show you care. Even better if you can drop it off in person and and remind them that you’re there for their real estate business.
Get Together! It’s a great time to attend an event that your contacts may have invited you to. Better yet, it’s a great time to host a get together yourself.
Keep Them In the Loop! Wintertime is known as the slower time in real estate, but it’s also a lucrative time for home buyers. If you have a few buyers, let them know that the cooler months are a smart time to buy. Sellers are often more motivated in the winter, prices are at an annual low and there is less competition from other buyers.
Get Organized! Use this slower seasons to clean up! Getting organized is the first step to success. Prepare your budget, your marketing strategy and clean up your list of contacts. This season is a great time to consider what contact management tools are available to real estate professionals and find one that’s right for you. Take the time to attend webinars, do your research and compare the benefits of the different contact management tools are available.
Charles Rutenberg Realty wishes you a happy and healthy holiday season to you and your loved ones.
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